Couture Costumes
Couture Costumes

Left is the "dream card" mock up. In reality, it would have been very time consuming to assemble. I was ok with the compromise. It still is not a plain card :-)

CatFest Pitch
CatFest Pitch

This was a pitch for the 2019 Covington Cat Art + Film Festival. It has to have an odd-eyed cat (one with a blue eye and a green eye). I thought this was a creative and catchy icon. They chose something else.

HERI
HERI

Upstart private institute dedicated to public health and environmental research to be based in Kenya, Africa. Pen and Ink and Illustrator

Pontchatrain PoBoys
Pontchatrain PoBoys

Logo redesign and new menus

Sedona pitch
Sedona pitch

A new line of bbq grills needed a logo, and the marketing contact brainstormed and we decided we wanted to keep with southwest and charred look. In the end we sent these 3 for review. I preferred the top one, but they ended up with something sort of like the middle. The in-house designer and I became friends and she even preferred mine over hers. What can ya do....

Salkeld logo pitch
Salkeld logo pitch

I stylized "SMS" into a custom compass rose. The rest are just font options.

NSRD_WIX
NSRD_WIX

Northshore Roller Derby wanted to rebrand. I presented 3 options, they chose this one - including selecting the colors.

Northshore Roller Derby
Northshore Roller Derby

I used my trusty creative brief to sketch out a couple of options - all northshore-based, with (of course) roller derby skates. 3 options were presented.

HealthLink Partners/LabTrust
HealthLink Partners/LabTrust

It started with the brief... I did some image reference searching for acrobatic poses and one struck me. I played around with simplifying the pose and image, then made a few different variations. Another Proof 1 approval for the base black and white version (bc if it works in BW, it will work with whatever colors you choose pretty much).

Logos

YES! You can for sure buy a logo for $25 online, but I can PROMISE you someone else will have a similar logo - if not the exact same one. It is a "you get what you pay for" situation. I offer 100% unique and one-of-a-kind logos for every client and full ownership once paid in full. I will never sell a replica of your logo. Ever.

I start with a creative brief. It is literally my "magic 8-ball" and I can get a better picture
of what you want the first time.

Click images to view larger.

Costume Couture Logo and Business Card
A high-end custom costume maker client!
Not just any business card would do for
such a business. Left is the "dream card"
but deemed too difficult to reproduce (time and labor intensive). On the right is the compromise.

Illustrator

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Covington Film + Art Fest Logo Pitch

It has to have an odd-eyed cat (one blue eye and one green eye). I pitched this for the 2019 Fest. Another one I did was chosen.

Hand-drawn | Vectorized and colorized in Illustrator

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HERI

Upstart private institute dedicated to public health and environmental research to be based in Kenya, Africa.

Pen and Ink  (tree top) and Illustrator

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Pontchartrain Po Boys Logo and Menus
They wanted a refresh on their look. I created the logo first, then they wanted a new menu. The photo in the background is also by moi, as well as the menu design itself. I'm getting hungry looking at it! (and the food is AMAZING)

Logo: Illustrator

Menu: InDesign

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Sedona Grills Pitch

A member of the marketing department for a major local pool distributor contacted me to create some logo options for their new line of bar-b-que grills. We discussed the brief and these were the options I presented. LONG STORY SHORT - they chose an in-house design that was similar to the middle one.

Illustrator and Photoshop

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Salkeld Marine Logo Pitch

I did a custom compass rose with the SMS initials and sent this sheet as the presentation - basically different font options for the logo. They went another route. (A friend of theirs made one for free.)

 

Illustrator

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A peek into the process:

Northshore Roller Derby

This one was fun! One of the local roller derby leagues decided to rebrand. Again, our trusty creative brief gave way to the final design.

Hand-drawn | Vectorized and colorized in Illustrator

LabTrust/HealthLink Partners

I posted this to show my process. I get my brief back from the client and do some research. I come up with an idea and I go forward.

Illustrator