That time I created a mock up of a game that Sprite bought... NBD. So the ad bled in from the bottom to take over the entire screen; the top pops off and a basketball pops out with confetti and an explosion of "Basketball is back!". A banner comes up to click to the game where the hoop is moving around and the user tries to shoot the ball in the moving target.
The same NYC digital advertiser as the Sprite job wanted to pitch a Valentine's Day promo for lipstick by letting users write a love note or message "in lipstick" and then email, text, or share their message as a way to promote the new Chubby Stick color line.
FB, IG and Twitter banners as well as redesigned quotes and historical facts posts.
Posts to promote the public to join or get involved as well as 3 pages for the iPad app that would be used in-house for the kids to exercise their creative muscles.
Website static banner ads for JM Doherty and his Katrina pendants.
We're living in a digital world and I am a digital girl
You know those little ads that pop up at the bottom of your phone screen or take over the entire screen while surfing or scrolling, etc? Don't hate me... I did freelance for a few years for a couple of companies that handled selling those. It was a great experience to "see behind the curtain" and create the slides that would be used to pitch all sorts of ideas to brands that you probably see every day (this is where knowing how to use and ID existing branding guidelines came in super handy). It also expanded my lane as far as my skill set. One should never stop learning. Social Media posts soon followed.
Click images to view larger.
Sprite Basketball Game Mock-up
I was working freelance for a digital advertiser based in NYC. They asked me to come up with a game to fill the basketball void when there was a strike back a few years ago. They pitched it to Sprite the day the strike ended AND THEY BOUGHT IT! I just had to change the theme to celebrate the return of the sport instead.
— • —
Clinique Valentine's Day App
The same NYC digital advertiser wanted to pitch a Valentine's Day promo for lipstick by letting users write a love note or message "in lipstick" and then email, text, or share their message as a way to promote the new Chubby Stick color line.
— • —
MOJO Marketing + PR
To accompany the Restore 1420 installation on the "Large Format" page, I provided FB, IG and Twitter banners as well as refined some IG/FB quotes and historical facts to be posted by their SM manager. You always want your best foot forward. Just made some tweaks to what had been posted by redesigning the background and cleaning up the line breaks and removing widows to leave a clean and refined professional appearance.
We also pitched some posts for The Boys and Girls Club of Greater Tennessee along with an iPad intro for one of the digital activities they offered at the clubs. Both of these were trying to use the existing branding.
— • —
John Doherty Ironworks Banner Ads
Iron work is his side hustle. He was a native of Slidell and, after Hurricane Katrina, he started making some really nice pendents in commemoration of the lives lost due to the storm. He limited the number to a number publicly released count of fatalities. Locals would argue there were many, many more deaths not counted, but all we can do is trust the people counting the bodies. (sigh)
They are larger than they seem to be sure! Definitely a statement piece.