Part of my job freelancing at a local ad agency was to create RFP leave-behinds for the sales team. The Creative Director created the actual pitch pieces and plan (I was only a temp), but I created the "package" that would hold that pitch. A graduation cap seemed like a no-brainer. The owner of the agency could not hide how much he liked it. He said something along the lines of "I feel like I just graduated." The Silver ADDY also says it was a great design.
MOJO Marketing + PR wanted to capitalize on the wealthy crowd that came in for that big football game thing that I can't legally mention. I was tasked with designing the space to be an open marketplace with a TOTAL New Orleans feel to it. It was supposed to hold high-end designer "pop-up" stores — temporary shops for major events... We were going to have all glass walls and doors etched with French Quarter ironwork fencing plus many more bells and whistles. I don't recall why if fell through...
An agency requested a 100 year commemorative coin mock up for one of their clients. It was produced. Later they asked for a float to be mocked up. This agency was from out of state so there were questions about the float they could not answer so I sent 2 options.
The city of Mandeville has a family reunion every year and it doesn't matter if you are from there or not. They contacted Backyard Printing, who normally prints stuff for them. (I do a little bit of work for BYP on occasion.) Anywho! The owner was inundated with work and asked me if I wanted to take a so I did this. There is an iconic old oak on the lakefront. I took some reference photos, then sketched it, scanned it in and added info. Pen and ink | Photoshop
My favorite charity is run off of a small farm and the owners live on the premise. As they grew, their privacy and safety of everyone on the property became an issue to address. I also was asked to do the rack cards, staff t-shirts and plaques for the different cat houses on the property. Their end goal: a kill-free state by successful Spay/Neuter/TNR programs. (They do work! Colorado and Nevada are 2 states the prove it)
My favorite charity realized their life-long community clinic dream! I broke out my vinyl cutting machine and printed signage for the clinic. There was some scrap cedar so that was used for the kitten corral area. Everything was branded with Big Sky Ranch, and Big Sky CARES guides.
Mocked up slow signs that would have been 5 to 6 feet tall at the entrance of the parking lot.
Krewe float headpiece for "Three Leagues Below Sealevel" float theme. New Orleans is about 6’ below sea level & referred to as a bowl. Hurricane Katrina blew through a few years before, flooding our little bowl. There is nothing much at 300 leagues below the sea, Katrina was such a landmark, historical event for our city and we were celebrating 300 years so our NOLA/Katrina fishbowl was created. We did NOT win. We were ROBBED!!!!
Poker Face float theme: Different ethnicities in profile silhouette were used to illustrate diversity and inclusion on the float and all were the queen card - cuz we are ALL queens! The one set up for judging was a subtle snub as it was a "Royal Flush" hand (as in a toilet flush). Somewhere Over the Rainbow was a combination of the song and Wizard of Oz and the south/New Orleans.
Awards + Random Items
I have created some stuff over the years...
Click images to view larger.
Silver ADDY Award Winner
I was freelancing at Logan Marketing when I won this ADDY for them. Part of my job was to create RFP leave-behinds for the sales team to - you guessed it - leave behind after a pitch to a potential client. They hired a Creative Director to come in and create the actual pitch pieces and creative plan (I was only a temp), but I created the "package" that would hold the entire pitch - the FIRST IMPRESSION. The entire thing was made from scratch - and I had to make several for the meeting. When I handed it to the owner of the agency, his face could not hide how much he liked it. He said something along the lines of "I feel like I just graduated." The Silver ADDY was also pretty affirming it was a good piece.
Quark Xpress, Hand-building
— • —
Luxuryville Pop-Up Designer Shopping Experience
In 2012, MOJO Marketing + PR wanted to pitch to Harrah's Casino a VIP/invite-only, luxury shopping experience for the big football game that happens every year that we cannot legally mention (insert eye roll here, please). We had a contact at Harrah's and wanted to use a storage space for the event. I took reference shots, mocked up some different storefront ideas, and hired Roy Robinson to do a watercolor rendering for the full and perfect visual to pitch the plan. The store fronts would have been thick tempered glass with iron fencing frosted onto the doors and walls for designer brands to set up temporary "pop-up" shops. There would have been a Roman Candy cart, snowball stand, and a Jazz band playing on the stage. Roy would have been drawing caricatures all in this beautiful setting.
— • —
I was freelancing for another small, semi-local agency. One of their clients was celebrating 100 years of business and wanted to give a coin as a gift.
Truck Float Mock-up
The same coin client also asked for a float mock-up with a steamboat. I was not sure if they could add a free-standing wheel so it had that option and one with a wheel incorporated into the float body.
Hand rendering, Photoshop mock
— • —
Mandeville Family Reunion
The city of Mandeville has a family reunion every year and it doesn't matter if you are from there or not. The committee contacted their screen printer. The owner of that shop was inundated with work and asked me if I wanted to take a crack so I did this. There is an iconic old oak on the lakefront - IYKNK. I went and took some reference photos, then sketched it, scanned it in and added info.
Pen and Ink | Photoshop
— • —
Big Sky Ranch CATNIP Foundation Property Signs and Other Branding
My favorite charity is run off of a small farm and the owners live on the premise. As they grew, their privacy and safety of everyone on the property became an issue to address. I also was asked to do the rack cards, staff t-shirts and plaques for the different cat houses on the property.
— • —
Big Sky CARES
My favorite charity realized their life-long community clinic dream! I broke out my vinyl cutting machine and printed signage for the clinic. There was some scrap cedar so that was used for the kitten corral sign. Everything was branded with Big Sky Ranch, and Big Sky CARES guides. Below that: a lot of people fly into the parking lot. Well, there are some "barn cats" that run free on the property. It was suggested to make a 6' tall, free-standing traffic cat to alert people to slow down. These were my pitches. There was A LOT of Photoshop action for these.
— • —
I rode in a parade for a few years and, as a float member, I volunteered to help with the headpieces. I am no longer associated with that organization, but I am still proud of these pieces.
The theory was the float with the best head piece got to ride on the special "title float" up in the front of the parade the following year (yeah... ok). We never won, but our fishbowl was called out specifically as "a winner" by a local magazine critiquing all the parades that year. They didn't have much positive to say about the other floats sooooo (we were ROBBED!). There was only one other, that a friend rode on, that we considered legit competition. I even offered to buy her headpiece because it was so funny! But moving on...
There is A LOT to take into consideration - budget included - in creating these. Even then there are factors that one might not consider (like a wet wig - thanks downpour of cold, miserable rain!). It has to fit the theme creatively, I have to be able to buy or make the elements and stay in budget for 50-90 headpieces, it has to be able to survive getting wet, and - most importantly - it has to be able to be worn! (you would be surprised!) The fishbowl worked until the wig got wet. The bobby pins literally were shooting out of my wig, but I had worn it comfortably for several hours at the pre-party prior to getting wet. The others had zero issue that I am aware of.
New beginnings started in 2020.