I was tasked with making sure I found a photo where there were no unseen blemishes that popped out when enlarged to 10 feet tall for a trade show booth back drop. I also had to "embroider" the logo onto the sweater.
MOJO Marketing + PR, based in Nashville, was responsible for launching The Cupcake Connection on Magazine Street in New Orleans. They already had assets and branding in place, I just needed to follow them and make the billboard. This shined high above the city of Nashville and its traffic - thanking Nashville for 10 years of successful business with many more years of amazing cupcakes still to come!
MOJO also tasked me with redesigning a window installation for the Masonic Community Center at 1420 Oretha Castle Haley - one of the oldest black-owned buildings in the city of New Orleans. While the original installation wasn't a total success, I saw where improvements could easily made. I read the rebrand brief and searched the professionally-taken photo library. To me, the original installation also didn't tell the right story. I did end up requiring some stock images, but with a re-imagined
Laurel Outdoor Transit Advertising They did bus wraps and bus shelter signs throughout the city. Doing a bus "butt" (as I refer to them) is not as easy as it looks. There are A LOT of places you cannot put anything due to lights or other areas that are "off limits". This goes for the sides as well. You have windows and doors to design around. Shelters are just large posters (or small billboards) but need to be seen by passing motorists. You still only have a split second to catch their eye.
ATNIP Foundation A local 501-3c non-profit has a lot of adoption and other low-cost veterinary events and needed some large signs. These are a 6' wide adoption banner, a 7' feather flyer banner, a 6' microchip banner, and small CATNIP clinic coroplast sign - 18"x24".
Felicity Kahn and Associates Banner One of her builder clients needed a banner for a high end dream house in a local preserve area. 3 options were presented to her builder, they chose the first one. It's 4 feet tall x 6 feet wide.
NeuLife Rehabilitation They were rolling out a new website and asked that this trade show light box marry with the new look. 93" tall x 38' wide.
Doing large format can have its challenges, but if done right, you can read it a mile away! In some ways it is forgiving, but in others, it is not. Either way, this form isn't going anywhere soon. The need for billboards, transit installations is still there.
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